Do you have a keyword bidding problem?
It’s a question that paid search marketers who seek better performance should ask themselves more often. And who among us doesn’t want better performance? Unfortunately, a lot of paid search campaigns...
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Clicks and cookies alone won’t cut it for display
Display advertising is an important part of the digital advertising mix, but putting an accurate value on it is difficult. Even those who use cookies, clicks and conversions to assign a dollar value to...
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Recorded Webinar: Uncovering Cross-Channel Value
It was a great webinar featuring Forrester Research analyst Tina Moffett and OptiMine CTO and co-founder Rob Cooley. Together they delivered insights and actionable information you can use to drive...
View ArticleOptiMine Software Debuts Cross-Channel Measurement and Optimization for...
Initial customer results reveal that more than 90 percent of display ads are undervalued by existing approaches ST. PAUL, Minn. – June 27, 2013 OptiMine Software, provider of the measurement and...
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OptiMine Survey: Nearly Two-Thirds Of Advertisers Say It’s Difficult To...
OptiMine recently conducted an online survey with ADOTAS asking marketers for their views on display advertising, the challenge of measuring ROI and the usefulness of cookies. We conducted the survey...
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Display Impressions Optimize Paid-Search Campaigns
Display ads have been undervalued for years, according to Alan Higley, vice president, digital marketing and eCommerce at sun protective clothing line Coolibar. “No one clicks on display banners any...
View ArticleOptiMine Software Experiences Record Growth in First Half of 2013 Following...
Company grows executive team, welcomes digital advertising veteran Jeff Minich as vice president, products ST. PAUL, MINN. – August 5, 2013 – OptiMine Software, provider of the measurement and...
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Leveraging Big Data to Make Cross-Channel Value Measurement a Reality
Big data has the power to lead marketers to more effective cross-channel value measurement. Today, online advertisers have the ability to track endless amounts of information, from impression data to...
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Power Search
How St. Paul-based OptiMine helps clients make an impact online by getting the most out of their paid-search advertising We live in a digital world. So for advertisers, maximizing their company’s...
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Cross-Channel Measurement: Why Attribution Is the Wrong Path
From the beginning, advertisers have struggled to accurately measure the value of their ads. With the dawn of advertising’s digital age—and a wealth of available data promising the Internet’s inherent...
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